It’s about attracting and retaining customers. In the context of the larger company, Amazon Prime Video is not chiefly about artists. It’s that it’s a global technology company with a more than $1.6 trillion market capitalization that produces on a mass scale and is obsessed with the “customer experience.” It’s not necessarily a champion or guardian of artistic creativity or original entertainment. Why worry about Amazon? It’s not that it’s a bad-faith company. Not to mention radical films like “Citizen Kane,” “The Red Shoes,” “Cabin in the Sky” and “Bonnie and Clyde.”
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I wonder whether such an outré studio movie as “Vertigo” would have survived if such pressures existed then. The fire and passion are gradually drained away as original ideas and voices are subsumed by commercial concerns, corporate oversight and polling data. There are no more rough edges or flights of cinematic madness. The movie becomes an inoffensive shadow of a thing, not the thing itself. But will this always be the case? What happens if a bruising corporation like Amazon begins to demand a voice in the process? What happens to the comradeship and quality control if there’s an Amazonian overlord with analytics parsing every decision? What happens when focus groups report they don’t like Bond drinking martinis? Or killing quite so many people? And that English accent’s a bit alienating, so could we have more Americans in the story for marketability?įrom my experience, here’s what happens to movies when such concerns start invading the creative process: Everything gets watered down to the most anodyne and easily consumable version of itself. The current deal with Amazon gives Barbara and Michael, who own 50 percent of the Bond empire, ironclad assurances of continued artistic control. He endures precisely because he is being protected by people who love him. Corporate partners come and go, but James Bond endures. The reason we’re still watching Bond movies after more than 50 years is that the family has done an extraordinary job of protecting the character through the thickets of moviemaking and changing public tastes. When you work on Bond movies, you’re not just an employee. We discussed and debated and came to a resolution, as families must, with no outside voices in the room. Every crazy aunt or eccentric uncle was given a voice.
Work sessions on “Skyfall” and “Spectre” were like hearty discussions around the dinner table, with Barbara Broccoli and her half brother Michael Wilson letting all the unruly children talk. Having worked as a writer on “Skyfall” and “Spectre,” I know that Bond isn’t just another franchise, not a Marvel or a DC it is a family business that has been carefully nurtured and shepherded through the changing times by the Broccoli/Wilson family. When I heard this news, a chill went through me. With the acquisition of MGM and its movie catalog, the online retail giant bought into the James Bond franchise.
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